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Kavallerie

An equestrian brand replatforming its full site onto Shopify. My role was the seam between design and build: I turned the brand manager, CRO, acquisition and marketing teams' requirements into concrete features and UI built from our brand team's guidelines, audited every handoff for feasibility alongside the junior UI designer and backend engineer, and solved the technical problems that surfaced — keeping the build shippable and clean.

Scoped Shopify's limits up front.
Migrating meant living inside Shopify's constraints, so I mapped early what it could do natively versus what needed Liquid/PHP or plugins.
Reviewed every handoff against those constraints.
As UI came over, I checked feasibility, reworked what wouldn't translate with the designer, and provided the solution when developers or QA hit snags.