Mineral

A decentralized storage platform using blockchain nodes to give users secure, distributed space for large files. With no brand, visual language or design system in place, I built the product's entire visual foundation from zero — brand and logo, design system, dashboard UX/UI, and the landing-page front end.

Interpreting an abstract technical concept into a concrete product.
I shaped the brand, product narrative and dashboard UX so decentralized node storage became something a user could actually understand and use.
A deep, ambitious product, designed in lockstep with engineering.
Mineral was technically demanding: a decentralized network of nodes and miners, with the incentive model owned by our PMs and the heavy lifting done by a large engineering team. I worked shoulder-to-shoulder with backend, frontend and product, turning a complex system into one coherent product experience.